Ark 7 Strategy Design:

AR7 is a San Francisco, California-based fintech company which offers a fractional real estate investment platform. This platform enables users to invest in real estate with limited assets, thus redefining the approach to Real Estate Investment (REIT). This project is based on a massive amount of in-depth research to analyze and provide appropriate strategies, such as ARK7's request to increase the ROI, attract more new users, and so on.



Client:
                                
Team Members:  Zoe Zhou (Product Manager)          Hao Yan (Research Manager)

               Yahui Fang (USYD-Master of Interact Design)
               Jing Yao (NYU-Master of Interactive Telecommunications)
               Zhixuan Song (Penn State-Master of Architecture)
               Luoyi Zhang (CMU-Master of Product Management)

             





CONTEXT


  • The fraction real estate investment involves multiple investors collectively owning shares of a property through online platforms. Investors purchase fractional shares, becoming partial owners entitled to proportional returns, such as rental income and appreciation.

  • For example, if a property is divided into 500 shares, and each share is $25. You can purchase shares starting from $25,  and earn returns like dividends from the rental and potential appreciation. At the same time, you can also purchase shares of other properties. The platform handles property management tasks, such as leasing, maintenance, and tenant relations. This allows you to be a passive investor.










RESEARCH  PROCESS















SECONDARY  RESEARCH  ANALYSIS

*Enthnography data analysis from ARK7,Arrived Home and Landa.


ARK7         39 Comments      2021.9-2023.9      1.625/Month
Arrived      48 Comments      2022.9-2023.9      4.000/Month
Landa        16 Comments      2022.7-2023.7      1.333/Month





TOP3 factors mentioned from comment analysis













INTERVIEW  ANALYSIS

*Our team used semi-structured methodology during this part. All Participants are based in US and active ARK 7 users.











SURVEY  DATA  ANALYSIS














DATA  GATHERING








PERSONAS











OPPORTUNITY





Project Ark 7